Kirjeldus
The Road Administration had no funds to renew the pedestrian reflector ads. We had to draw attention to the need to wear a reflector and we had to do it with minimal funds. Our solution was to incorporate president Toomas Hendrik Ilves. This was possible only thanks to the helkur.ee web page that opened for a third season.
Maanteeametil puudusid vahendid helkuri reklaamide uuendamiseks. Minimaalsete vahenditega tuli leida võimalus teema fookusesse tõstmiseks. Lahenduseks sai president Toomas Hendrik Ilvese kaasamine kampaaniasse, mis omakorda sai võimalikuks tänu kolmandat hooaega avatava helkur.ee fenomenile.
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creative
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producer
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projektijuht
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Art director
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Copywriter