Kirjeldus
How to introduce our agencies new identity? It all started with a phrase “große genüsse” and it comes from a german language meaning “great pleasure”. We used this phrase to build our agencies new identity. Working in advertising is somewhat similar to working in porn. There are lot of faking, face making and ass kissing going on, but there’s also a lot of große genüsse! So we decided to introduce ourselves by making a parody of a 70s porn video intro. To give it even more meaning, we recorded the video on VHS and send it out together with a custom made poster.
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Creative director
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Copywriter
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Illustrator
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Art director