Kirjeldus
Eesti Energia is the largest employer in Estonia. People are scattered all across the country. Big question: How to improve communication between teams? Insight: Everyone wants to be friends with celebrities. We chose 12 top teams and turned them into movie stars. Well, actually movie-poster stars. 12 fictional film ideas. Real studio. Coordination between teams and really getting into character. As predicted: on-set photos started to spread. Leaked design files bursted the excitement even more. Calendars. Posters. Use of EE’s web channels. It all took the discussion to the point we aimed for – Who is that? From which? What does that team do? Internal awareness of new strategic directions and the people behind them had never been that high.
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Photographer
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Creative director
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Art director
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Copywriter
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Project lead
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Producer