Kirjeldus
Farmi Dairy is a sponsor of Hiiu Folk festival. But how to make folk attractive for the tech-loving young generation? By making the poster interactive. Take a selfie ('endel' in Estonian) with Endel and upload it on the big city screen for everyone to see. A cow playing a bowed lyre invited: “High five for the cow, to hear a jolly tune right now” – after touching a touch-sensitive poster you heard a medley introducing Hiiu Folk’s performers. The sales of the special-designed yoghurt grew 30%!
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Creative director
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Copywriter
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Project lead
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Art Director