Kirjeldus
Vivacolor is the Estonian leading paint producer. The brand image has been associated mostly with happy families around colourful flowers and butterflies. The feedback from the market was that men were hesitant to buy the brand because it wasn’t masculine enough. With new Vivacolor Villa communication we decided to hit two birds with one stone as the task was to communicate both the durability of the paint and show the tough men who paint with it.
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Creative director
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Copywriter
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Project lead
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Art Director
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Strategist