Eagle Vision is an eyewear retailer with a long history. While the experience is definitely a good thing, the historical appeal wasn't - especially for the newer generation, who thought that Eagle Vision doesn't sell modern frames. Fortunately it was just the opposite. Eagle Vision has the largest and most exclusive selection of frames from the top fashion brands and we just had to highlight this.
We chose new and balanced fonts, created a vibrant color palette and recreated the logo. We also created a pattern to unify the new brand.
With the new identity almost ready we came up with a concept for campaigns and ads.
We have almost doubled Eagle Visions social presence, post new content nearly every other day and experiment with new and fun mediums like cinemagraphs.
