Kirjeldus
Eagle Vision's fall and winter campaign had to communicate to young and old fashion oriented eyewear shoppers. Fall campaign was powerful and wild, just like the main message "Wild fall". We encouraged people to choose more unique frames that would set them apart and let their inner wolf howl. As it got colder, the campaign evolved into something more winter themed. This year we decided to skip christmas lights and chose wintery pastel colors instead. We painted the model as if she was a painting, to further enhance the wordplay on the message "Maaliline talv" which translates to "Picturesque/Painting like winter". The campaign reached over 180000 people on social media, gathered thousands of likes on advertisements and we raised the average sale value.
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