Kirjeldus
We used 20 different summer events that were organized in Estonian small towns. On the week of the event we put up outdoor ads that were connected to the same event. We used trailers as special solutions if there wasn’t a suitable advertising spot. The activity monitor offers were presented from different angles, keeping in mind the nature of the event where the ad was. Activities in social media were based on the same visuals. People had to guess, what event we were talking about. In the print ad, 67 local papers had a very local message. Messages linked a local sports event with the Olympics which were held at that time and also with a Diil offer.
-
Project lead
-
Designer
-
Creative director