Kirjeldus
The ad is executed in a movie-like visual language – it follows a script i.e. the storyline and the main character. Who is he? What does he want? Is the customer service a suspect? As a solution we realize that the detective is as serious about pension pillars as he would be about some murder case. The structure of the ad is built like a scene from a movie – its viewer can build a much bigger story around it. Role performance is kept minimal, which is something you don’t very often see in Estonian advertising.
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Copywriter
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Project lead
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Art director
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Creative director
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Producer
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Production (TV)
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Director
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Cameraman