Simplicity is beauty and this mindset is exactly what Chilli's new logo was derived from. The new logo was created with the purpose of bringing out the company's friendliness and simplicity, in a more clearer way.
Chilli's business concept is to offer daily spicy discounts on different products and services. The spicy theme of the name and offers was included in the logo. An actual chilly pepper is depicted in the logo to visualize the company's identity.
