Kirjeldus
Alternative newspaper Keskus changed it’s logo from an uncomprehensible visual puzzle to a clear and simple X. The ad launches a new logo of the newspaper. This is the first time in the history of advertising when client did not demanded to make the logo bigger as there was enough of them in the middle of the layout.
Alternatiivse ajalehe Keskus logo muutus keerulisest monstrumist lihtsaks X-ks. Uue logo puhul loodi reklaam, mille puhul esimest korda ajaloos klient ei nõudnud, et logo tuleks reklaamil suuremaks teha, sest neid oli keset reklaami niigi palju
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creative