Kirjeldus
Estonian ice-cream industry, who's rightful successor is PREMIA, started in 1960-s. In to the places of march beats and hideous stalinist propaganda leaked sexy beat music, women’s skirts got shorter and shorter, hair dues got higher and higher. World became more colorful. Unquestionably we can’t underestimate the role of the ice cream in this sweet rollercoaster. It was offered everywhere - in a fancy goblet in a fancy cafe and in a waffle on the beach. Premia's ice-cream is a symbol of our sweet youth and this nostalgia is the main idea of our advertising campaign. The slogan “We love Estonian ice-cream. With you, already for 60 years .” refers to the sweet (first) love and youth as well as to traditions and consistency.
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Creative Director
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Producer