The aim of the campaign DeepEST roots is to make nature the main triggers for tourists to come to Estonia.
Estonia has pure, mystical and ancient nature, a phenomenon rare in the busy modern world.
Our aim was to show Estonia as a destination where people can reconnect with their roots.
The campaign was done in cooperation with Estonia's most successful pop-singer Kerli who returned to Estonia to reconnect with her roots.
We filmed together several music videos, including a 360 VR, unplugged versions, making off's and stories with local Estonians deeply connected with nature.
These videos were followed by great success all over the world with the reach of 250 million households and people inspired with the idea of coming to Estonia to experience this mystical nature.
