Kirjeldus
The hard reality is that its getting more and more difficult for an alcoholic beverige to advertise itself. There are a lot of different mediums thats use is prohibited for the category. This makes the POS material as simple as it may be, a very important channel for communication and the design of once thought to be a rather simple medium - a table talker - more and more important! To introduce Viru Valges new line of cocktails we wanted to create something unique and beautiful. We designed a set of custom typography badges for a stronger and more unique feel. The cocktails photos were shot using the flat lay technique to better emphesize that each cocktail consists of only the very best of ingedience and every Viru Valge cocktail is made by hand from the heart.
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Designer
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Creative Director
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Project Lead
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photographer
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Stylist
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Illustrator