Kirjeldus
Shopping centre Viru Keskus school campaign "Firstclass choice". It's initial idea came from the old ABC book for children. The campaign was timed for the beginning of the school year. Since Viru Keskus’ target group is adults, the majority of them has started learning to read from this old and legendary ABC book. The visual reminds them of their very first book.
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photographer
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Project lead
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Sylist
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Creative director