Kirjeldus
The photo was used on the materials of the cancer treatment foundation “Kingitud Elu”/”The Gift of Life” – outdoor, posters, indoor, flayers, Facebook posts. It is a photo of a famous Estonian singer Lea Dali Leon (formerly Lea Liitma), who has very openly spoken about her fight with cancer. The headline is “It is not fair to tear away one’s last chance”. The foundation finances the purchase of different patented cancer treatment medications that help to prolong the cancer patient’s life – the medications are extremely expensive but are not funded by the national health insurance fund today. With the two years the fund has been active, it has become one of Estonia’s biggest private charity foundations and has given more than 1 000 000 Euros for buying cancer treatment medication.
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photographer
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Designer
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Creative director
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Project lead