Kirjeldus
The goal was to make wine look less sophisticated and to bring it closer to average person. Until now people talked about wine like it was some kind of special pleasure. We wanted to show that wine is actually a simple drink and you can joke when talking about it. As a solution we created a simple Nautimus’ mark system – 5 marks, 5 different categories. Just find the mark that you like the most and you will never choose a wrong wine again. In our communication we relieved the tension – wine is not something only sommeliers know about, it is a good everyday drink.
Eesmärk oli veinimaailma lihtsustamine ja tavainimesele lähemale toomine. Siiani oli räägitud veinist kui naudingust ja nautlemisest. Meie soov oli näidata, et vein on lihtne jook ning veinist rääkides võib ka nalja teha. Lahenduseks tõime turule lihtsa Nautimuse märgisüsteemi – 5 märki = 5 erinevat kategooriat. Lihtsalt leia endale sobiv märk ja sa ei eksi enam kunagi oma veinivalikus. Kommunikatsioonis võtsime pingeid maha – vein ei ole vaid sommeljeede rida, see on igapäevane hea jook.
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creative
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projektijuht
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Art director
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Copywriter