Kirjeldus
Reklaam kõnetab Vana Tallinna uut enesekindlate härrasmeeste sihtgruppi ja väljendab brändi uusi hoiakuid. Et eemalduda keskaegse Tallinna Vanalinna imagost, tegime midagi, mis arvestades senist brändikeelt, on täiesti hullumeelne – filmisime reklaami modernses (täpsustamata) linnas. Vana Tallinna eesmärk on olla rahvusvahelise ambitsiooniga kaasaegne kaubamärk. The film was created to speak to the new target group of self-confident gentlemen and expresses the attitude of True Spirit. In order to further the distance between medieval Tallinn and the brand we did something crazy, when it comes to what the brand has been so far, and filmed the ad in a modern unspecified city. Vana Tallinn wants to be seen as a modern brand with global ambition.
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Creative director
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Project lead
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Copywriter
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Art director
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Producer