Kirjeldus
Kuidas veenda meie aktiivseid noori, et elu ei tee huvitavaks alkohol, vaid hea seltskond ja põnevad ettevõtmised? Planeerisime meie alkoholi ennetuskampaania välimeedialahenduse kaheosalisena. Esmalt näitasime noori, kelle elu piirab liigne alkoholitarbimine. Teises osas aga samu noori, kes on otsustanud rohkem elamise kasuks. Vähem alkoholi, rohkem elu! How to convince our active youth that alcohol doesn't make life interesting? it's the company and exciting activities that do it! We planned our campaign's outdoor solution in two parts. In the first wave, we showed youngsters whose options are limited by excessive alcohol consumption. The second wave depicted the same people who've decided to live more. Less alcohol, more life!
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PR
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Art director