Kirjeldus
We created a special outdoor ad in which in daytime people could only see the unbelievable headline while on nightfall when the lights are lit the truth was exposed. We communicated a message that if you want to see what is really going on, visit the new digital newspaper of Eesti Ekspress, because whether on a computer, tablet or mobile you will always see the whole picture.
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Creative director
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Creative Director
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Art director
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Copywriter