Kirjeldus
Tillukese surfibaari reklaam olematu eelarvega? Äratasime ellu tegelase Uimeahv, kellele meeldib pidutseda ja surfata. Kasutasime Uimeahvi liikuva välimeedia reklaamina, surfilaud baari avamisaegade kaenla all. Inimestele meeldis lasta ennast peo ajal koos Uimeahviga pildistada ja fotosid sotsiaalmeedias jagada. Lasime Uimeahvil nii Facebookis kui Instagramis möllata koos kuulsate DJ'dega. How to advertise a tiny surf bar with no budget? We brought to life a character that likes to surf and party. We named him Uimeahv (English: Finmonkey). Finmonkey carrying a surfboard with bar opening times on it was our moving oudtoor ad. People loved making photos with him at parties in UIM and share these in social media. We let Finmonkey to have fun with many famous DJ’s on FB and Instagram.
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Project lead
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Creative director
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Copywriter
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Art director