Tillukese surfibaari reklaam olematu eelarvega? Äratasime ellu tegelase Uimeahv, kellele meeldib pidutseda ja surfata. Kui Uimeahv välja ilmus, oli inimestel suu kõrvuni ja surfibaar UIM inimesi täis. Kasutasime seda fenomeni ka internetis levivate TV reklaamide puhul. Inimesed jagasid rõõmuga Uimeahvi klippe Facebookis ja Instagramis.
How to advertise a tiny surf bar with no budget? We brought to life a character that likes to surf and party and named him Uimeahv (in English: Finmonkey). Him showing up put smile on people's faces and somehow surf bar UIM was full of people. We used this phenomenon also for TV ads online. People were excited and started sharing these clips on Facebook and on Instagram.
