n April 2016, the dream of Estonian Luik triplets came true: they met the marathon qualification standard of Rio Olympics. Estonian media had paid attention to the sisters due to uniqueness of the event, but they needed help with foreign media.
We presumed media would be interested in them, so we set the goal to reach foreign news to attract attention of possible sponsors, meanwhile protecting the sisters from unnecessary attention, so that they could prepare for the Olympics.
Story of the triplets aroused great interest in the world, also unexpected media coverage, enabling us to fulfil the set financial goals.
