Kirjeldus
Diil’s mobile internet campaign in Tallinn that focused on trolleybuses and trolleybus stops. A few months before the campaign, Tallinn cancelled two trolleybus routes and replaced the trolleybuses with hybrid buses – instead of trolleybus no 6 there was bus no 43, instead of trolleybus no 7 there was bus no 43. Although there was a little resistance in the beginning, people got used to the new and comfortable busses quite quickly. Only the new numbers were confusing. As a spokesperson of wireless connectivity, Diil explained the burning issue: 4+2=6 and 4+3=7. The posters were put up only in the stops of the new busses, also keeping in mind the other busses in the same stop. We used the back ends of the existing trolleybuses to emphasize our message.
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Creative director
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Project lead
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Designer