The brief from our client was to tease customers curiosity and invite them to touch the new "untouchable" Volkswagen Tiguan.
We hung the new Volkswagen Tiguan up in the sky (ca 20 meters from the ground) in the very center of Tallinn from 23rd to 26th of May 2017. The real VW Tiguan was covered with a specially branded curtain to keep it as a teaser. During dark hours the car was lit with powerful projectors.
Social Media challenge:
We created a special social media challenge - best 3 who had the most clicks on tiguan.online page got themselves special prices.
The new Tiguan touched the ground on 26th of may 2017 with a big show.
With our PR agency, we created a lot of buzz in online- and social media.
Teaser video got 32k views on Facebook.
