Kirjeldus
Problem: ERGO casco insurance covers more damages than other casco insurances but people do not seem to realize it. How do we offer a chance to experience it without causing actual damage? Solution: ERGO helps even when you are stranded on the side of the road because you have no fuel left. And the help is free. When you get into trouble, you can get free fuel as much as it is needed to reach the nearest petrol station. In Estonia it means about 3 liters. On one Saturday morning we offered free fuel for everyone! We used flyers and outdoors to spread the message. Result: Over 300 happy persons and a chance to speak about the real benefit of our insurance in the media.
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Project lead
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Designer
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Creative director