Tark Vanem

Kirjeldus

With tobacco and alcohol prevention campaign for the Estonian Ministry of the Interior wanted to start a dialogue between children and parents. We chose one 3D family movie's premier at the Coca-Cola Plaza cinema. For adults we gave 3D glasses that had a little black sticker that eliminated the 3D effect on the sensor. Children's glasses worked as usual. Before the “Frozen” family movie we showed trailers and our commercial. Parents realized, that something is wrong with their glasses. They felt, what it feels like to be confused and ignored. Our clip gave the answer – remove the stickers, and open your eyes, to enjoy movie with your child.

Tahtsime, et Siseministeeriumi ennetuskampaania tekitaks arutelu lapse ja lapsevanema vahel. Valisime välja ühe 3D koguperefilmi esilinastuse kinos. Kleepisime täiskasvanutele antavate 3D-prillide andurid kleepsuga kinni, nii et prillid muutusid pimedaks. Laste prillid jätsime kleepimata ja toimivateks. Filmi ette näitasime treilerit koos oma reklaamiga. Filmi nägemiseks pidid lapsevanemad oma prillidelt katted eemaldama. Lapsevanemad said oma nahal tunda, mis tunne on lapsel, kui teda tähele ei panda.