Kirjeldus
Toetamaks Tallinna Kaubamaja Toidumaailma olemust lähenesime ka nende uuele imagole hoopis teise nurga alt - kopeerides moefoto võtteid. Inimesed on harjunud nägema sarnaselt pildistatud moefotot, kuid mitte toitu. Seetõttu mõjub lahendus uudsena, haarab tähelepanu ja kajastab ühtlasi ka Toidumaailma laia valikut. Toidumaailm Sinu maitse järgi! Supporting the core identity of the Food World of Tallinn’s Kaubamaja, we approached their new image from a fresh angle – by imitating shots from a fashion photoshoot. People are used to seeing fashion images in this manner, not pictures of food. Therefore, this approach has a new, fresh effect, catching people’s attention while also showing the wide selection offered by Food World. Food World as you like it!
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Copywriter
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Photographer
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Project lead
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Art Director
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Stylist
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Photo editing