Tallinn Bicycle Week (and the lot more often occuring Tour d'ÖÖ) is not just an annual event, but a group of cycling enthusiasts who are active all-year-round. The website's front page focuses on large photos divided into five columns, that can be used as separate poster/headline spaces, or creatively merged for campaign use. The number of columns and selection of colours is based on the logo of Union Cycliste Internationale and the famous rainbow jersey that's worn on races by the reigning world champion.
Kord aastas toimuva Tallinn Bicycle Weeki ja sagedasema Tour d'ÖÖ koduleht kasutab ära rattavõistlustelt tuttavad Rahvusvahelise Rattaföderatsiooni viis vikerkaarevärvi, millest inspireerituna on kujundatud ka lehe esileht. Viit fotoriba saab kampaania korras loominguliselt ära kasutada suuremate reklaampindadena.
