Kirjeldus
Client’s (TAI aka The National Institute for Health Development) brief gave us an interesting fact – cigarette smoke is not limited to what you can see and smell. More than 80% of it is invisible and odourless, being most harmful to children. So we decided to show the invisible. This is what smoking at home does to your close ones.
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Creative director
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Production (TV)
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Copywriter
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Project lead
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Producer
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Art director