StockADS

Kirjeldus

StockADS had a goal to launch a ready made ads website for small and medium businesses. The site is similar to photostocks, with the difference that from this site the client can choose a ready made ad that suits its needs. The only thing for the client to do is to add its logo and translate campaign headline to local language. The problem was that the site didn’t have enough ads to sell. Solution: First campaign was directed to creative thinkers in Cannes Lions where 3000 flyers invited them to upload their unsold ads to the site.

StockADS’i eesmärk oli tuua turule väikestele ja keskmistele ettevõtetele suunatud valmis reklaamide portaal. Tegu on fotopankadele sarnase veebilehega, kust klient saab valida oma tegevusvaldkonnale sobiva valmisreklaami. Probleemiks oli see, et portaalis ei olnud piisavalt reklaame. Lahendus: Esimene kampaania suunati Cannes’i reklaamifestivalil loovmõtjejatele, kus jagati laiali üle 3000 trükise, mis kutsusid loovinimesi üles oma sahtlis vedelevad töid StockADS’i laadima.