Kirjeldus
“Sõbralik #kraanivesi / Friendly #tapwater” was a successful campaign to encourage residents of Tallinn to drink and trust tap water. Since 2011 AS Tallinna Vesi in collaboration with the agency La Ecwador have promoted the message “Tap water is drinking water”, providing people with different positive aspects why tap is good for everybody. In 2016, the agency came up with the creative idea to reach wide target group and spread the message that tap water is good and useful in every way. The concept “Sõbralik #kraanivesi” / “Friendly #tapwater” showcased tap as a practical, useful, sensible, cheap and healthy everyday companion for its users. We used social media, outdoor, cinemas and content marketing, but the campaign grew further than we could have imagine.
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Copywriter
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Project Lead
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Art Director
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Illustrator