Laulu- ja tantsupeo tule toomise teekonnal osales Seesam toetajana, tagades tule turvalise teekonna. 100 teekonnal osalejat ehk tuletoojat said pähe Seesami kiivrid ning jagamisele läks ka pea 1000 Seesami logoga rattakella. Seesam participated in the Journey of the Flame of the Estonian Song and Dance Festival as supporter. 100 participating flame bearers were wearing bicycle helmets with a Seesam logo. An excellent result of gathering customer contacts – a total of 1 380 contacts were made.
