Kirjeldus
Helps to be a better person SEB’s and RSA’s joint insurance offer Description: In cooperation with RSA, SEB offers its clients insurance products that offer significantly more coverage for the same price. From there we formulated our insight: Helps to be a better/calmer person. The goal: The campaign had high sales goals Growth for RSA insurance products: 75% Growth for home insurance sales: 100% Growth for kasko insurance sales: 110% Execution: Campaign’s main message came from TV ads. The message was more sales oriented in the internet, outdoor media and print and considered the characteristics of each medium. Instead of a big outdoor campaign we used solutions that were tied to the specific location. We followed that idea in the internet as well. We already made the news when we started to film the TV ad. Results: Sales results exceeded all expectations Growth for RSA insurance products: 183% Growth for home insurance sales: 233% Growth for kasko insurance sales: 257%
SEB pakub oma klientidele koostöös RSA-ga kindlustustooteid, mis on tavapärase hinnaga, kuid oluliselt laiema kindlustuskattega. Pakkumisest tulenevalt jõudsime insight’ini „Aitab olla rahulikum/parem inimene”
-
creative
-
photographer
-
producer
-
projektijuht
-
Art director
-
Copywriter