Saaremaa Vodka changed recipe and production technology. Now, Saaremaa Vodka does not contain sugar, is at least 250 times distilled and silver filtered, being among most high-quality products on the market. And definitely most high-quality in its price class.
New recipe also caused repositioning of brand – it is now windmill vodka with a clear soul. Image changed along with package design, referring more to traditions, taste and quality. Saaremaa brand became more prominent, new label is two-part and legendary windmill turned from design element into quality sign. New design takes account of possible product extensions (flavoured, light and strong versions), but also of the fact that bottle of the entire Saaremaa product family will not change.
