Old Saare cheese is a premium quality cheese which has been matureing for more than six months. The product itself has been in production line for Saare Juust for years, but the problem was that the existing package did not reflect the product's position in the market nor its uniqueness. In the year 2016 agency La Ecwador designed a new, suitable package for Old Saare which stands out in comparison among competitors' products. It also differs in its physical form and brings out the exclusiveness of the cheese. In results, the products' sales numbers grew more than 250% and it is now more recognizable for consumers as well as bringing out what the product is actually about.
