Kirjeldus
It is one thing to gather 4 products under one brand but it is a whole other thing to brand the meat market leader Rakvere’s 328 products. When you have countless number of different package types – plastic, carton, sticker, paper – and products ranging from pig’s fat to barbecue ribs, it is a real challenge to figure out how to give them one common brand perception. And then take that same branding to other mediums like TV. With the patented green colour and simple clear design you can’t miss any of their products in a grocery store, no matter where you look. Green sea has taken over!
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Art Director
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Project lead
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Designer
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Copywriter
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Creative Director