Kirjeldus
One of the greatest defensive players in the Estonian national squad - Raio Piiroja, decided to end his career with a match against Iceland. A. Le Coq as the biggest sponsor of national squad created an engaging video challenge –can Raio score a goal with his head three-point line, on a basketball court! First Raio invited people to come see his last game, while also asking A. Le Coq Facebook fans, if they believe that Raio can really score. The second video showed that Raio really made the shot. The message reached over 150 000 people. The videos were viewed over 10 000 times. A lot of happy fans attended Raio's last game.
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Project Lead
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Art Director