“It is the element which rises from the scene, shots out of it like an arrow, and pierces me.” Thus wrote Roland Barthes about punctum, our cultural self that conveys meaning in a photograph without invoking any recognisable symbolic system.
Punctum Gallery’s logo accounts for the importance of emotion. Its upward pointing shapes rise from the scene, creating the illusion of an arrowhead, whereas sharp cuts amplify the idea of being pierced by emotion.
