Kirjeldus
Many people are so loyal to their favourite soup that they don’t even try the other producers’ similar options. To break this habit, we developed a marketing approach Try it! Try it! The idea is simple – you don’t know how good it is unless you try it! The campaign encouraged consumers, both in media and in the shops, to make bolder choices, and offered the biggest sceptics money back guarantee. If you do not like the soup at all, Põltsamaa pays you back the money spent on the purchase. Campaign results exceeded clients’ ambitious goals (in the test purchases)!
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Project lead
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Production (TV)
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Copywriter
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Art Director
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Creative director