Kirjeldus
BRIEF: Promote Telia movie paid rent. We added new movies. CHALLENGE: Just talking about great content isn’t enough. We needed something extra. INSIGHT: People love to eat while they watch a movie. And Telia knows what is the customers address. Hmm. SOLUTION: People could rent a movie WITH pizza straight from the TV-set. Hot pizza arrived within an hour. RESULT: News reached the most read online services and radio programs. After launching pizza in TV, movie rental from Telia rose 28%. FUTURE: New service was well received. Also it was cheaper than to order movie, pizza and delivery separately. It will probably become a permanent value added service for Telia clients in all cities.
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Project Lead
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Strategist
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Copywriter
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Art Director