Kirjeldus
Task: How to use a print ad to communicate the substantial refreshment in the design and taste of Estonia’s leading beer brand, which has been called boring, bland, and watery by some critics? Solution: Amplify all aspects of the new design and taste through an unexpectedly exuberant and appetizing visual language, considerably fresher than the one used so far.
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Art director
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Art Director
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Project lead
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Creative director
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Copywriter