Kirjeldus
Our goal was to successfully launch the new Saaremaa Meat Factory’s shashlik marinated in real beer. As the package looked a lot like A Le Coq beer and not at all like the rest of Saaremaa’s product range, it was crucial to emphasise the Saaremaa brand as much as possible. Mission was accomplished – the beer shashlik became Saaremaa’s best selling product of summer 2014. Budget: 23 000 €
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Production (TV)
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Photographer
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Art director
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Project lead
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Loovdirektor
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Copywriter