Nutikad rakendused

Kirjeldus

The smart device manufacturer Prestigio wanted to hold a banner-based web campaign before Christmas, in order to boost the sales of selected campaign products. A secondary goal was to increase the sales of all Prestigio products over the campaign period. We took a novel approach to the Prestigio smartphone and tablet by dismissing all sales points related to design, technical features and hardware, and concentrating on the real reason why people buy smart devices: the apps. Furthermore, we decided to forego the graphic banner and instead we chose a playful video banner filmed using Prestigio devices to use in the campaign. We chose popular apps for both of the campaign products: Skype for the tablet and Instagram for the smartphone. We presented the use of apps and products via the device camera lens, demonstrating fun aspects of using these apps. Results? - Sales of the advertised smartphone increased by 197%. - Sales of the advertised tablet increased by 176%. - Sales of all Prestigio products over the campaign period increased by 155%

Nutiseadmete tootja Prestigio soovis enne jõule teha bänneripõhise veebikampaania, mis suurendaks valitud kampaaniatoodete müüki. Teine eesmärk oli kõikide Prestigio toodete müügi kasvatamine kampaaniaperioodil. Lähenesime Prestigio nutitelefonile ja tahvelarvutile tavapärasest erineva nurga alt: otsustasime jätta kõrvale kõik disainilised, tehnilised ja riistvaraga seotud müügiargumendid ja tõime esile vaid selle, miks tegelikult nutiseadmeid ostetakse: rakendused. Lisaks otsustasime graafilise bänneri asemel luua mängulise videobänneri, mille filmisime üles samade kampaanias osalevate Prestigio seadmetega. Mõlema kampaaniatoote jaoks valisime populaarsed rakendused: tahvelarvutis Skype ja telefonis Instagram. Rakenduse ja seeläbi ka toote kasutamist näitasime seadme kaamerasilma kaudu, tuues mõlema rakenduse kasutamise juures esile midagi humoorikat.