Kirjeldus
We wanted to create a mysterious world, where aesthetic light source has been placed into an unusual or unexpected environment. This creates a contrast similar to a situation, when you switch on a lamp in a dark room. In a sense, you break up a dream, which is generally hidden from people. With this advertisement, we “recorded” a moment, when the mysterious dim world retreats and light makes the room more convenient for us. Along with retreat of shadows, also any mysterious creatures may hide, who were formerly roaming around the place – does, unicorns, dwarves, fairies, wizards or dignified souls of the ancestors. In this case, the pictures captured a gorgeous stag and an owl, who wanted to cast a last glance to the marvellous light flowing into the room – the beginning of light.
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Project lead
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Creative director
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Art Director