Kirjeldus
For campaign “We will do it for you”, to convey the idea of “there are people you would rather not meet” over the radio, we did something never before done in the world. Our radio clip was read by a man sentenced to life imprisonment for a quadruple murder. Straight from the prison. Specifically for campaign. MVO: My name is Anatoli Nikolajev and I am speaking from within prison walls. I could not be talking to you in freedom because I am serving a life sentence for a quadruple murder. But I will claim to be innocent until the day I die. MVO2: There are people you would rather not meet. You do not have to. We will do it for you. Eesti Ekspress.
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Creative Director
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Strategist
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Project Lead