Kirjeldus
Estonia’s national lager beer Saku Originaal decided to change. It refreshed its taste, design and launched a new small bottle. All this to rejuvenate the target group – focus on millennials. But the truth was that the roads of millennials and Saku Originaal simply did not use to cross. Originaal was their fathers beer. Until Mash Machine – the never seen before augmented reality music app. Everybody who had a smartphone and at least 4 caps (out of 40 possible) became a DJ. New kind of engagement made a strong campaign and target group just loved it! Download the app and try the magic with campaign board. iOS: https://itunes.apple.com/ee/app/originaal-mash-machine/id1108890102?mt=8 Android: https://play.google.com/store/apps/details?id=com.MashMachine.saku&hl=en
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Creative director
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Art director
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Project lead
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Social Media Agency
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Copywriter
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Developer
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Production (TV)
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Digital Creative Director