Kirjeldus
Estonia’s national lager beer Saku Originaal decided to change. It refreshed its taste, design and launched a new small bottle. All this to rejuvenate the target group – focus on millennials. But the truth was that the roads of millennials and Saku Originaal simply did not use to cross. Originaal was their fathers beer. Until Mash Machine – the never seen before augmented reality music app. Everybody who had a smartphone and at least 4 caps (out of 40 possible) became a DJ. New kind of engagement made a strong campaign and target group just loved it! Download the app and try the magic with campaign board. iOS: https://itunes.apple.com/ee/app/originaal-mash-machine/id1108890102?mt=8 Android: https://play.google.com/store/apps/details?id=com.MashMachine.saku&hl=en
-
Music and Sound
-
Art director
-
Creative director
-
Project lead
-
Developer
-
Copywriter
-
Digital Creative Director
-
Production (TV)