Kirjeldus
We all lose things sometimes. No big deal. But what if you lost a million? There have been numerous cases of people not taking out their huge lottery winnings. Eesti Loto has connected each lottery ticket with a person who bought it, because no-one should ask the question above. The main challenge was how to make something annoying like the identification requirement into something really useful.
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Art Director
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Creative Director
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Project lead
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Production (TV)
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Copywriter