Kirjeldus
Special print solution, the objective of which is to make a reader of the paper interact and thus keep them longer than average in the sphere of influence of the major vendor of lamps in Estonia – Hektor Light. Advertising experience requiring solution actually begins for the reader already before reaching the actual advertisement. In the upper right corner of the paper, lamps without any comments, turned 90 degrees, appear on three sequential pages. In left side of the fourth page, there is the advertisement of Hektor Light without lamp, with a call in upper corner to try different lamps above the sofa by folding back the corner of the paper. The reader has got the answer and curiosity drives them to try. Positive emotion is ensured, as well as interest in the lamp salons of Hektor Light.
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Project lead
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Creative director
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Art director